Brit Wins Best Job in the World

A winner has been announced in the best job in the world competition. Lets go to Queensland to find out the result.
[Anna Bligh, Queensland Premier]:
"From the United Kingdom, Ben Southall."

After an innovative marketing campaign by Tourism Queensland, 34-year-old Briton, Ben Southall was picked from 16 finalists in a highly publicized contest for 'the best job in the world'.

[Ben Sothhall, Best Job in the World Winner]:
"I hope I can fill the boots as much as everybody is expecting, my swimming hopefully is up to standard and I look forward to all of the new roles and the responsibilities that the task involves."

Tourism Queensland hailed the advertising campaign as an enormous success, saying they managed to get $110 million worth of publicity for $1.7 million spent.

The campaign attracted nearly 34,700 video entries from almost 200 countries and surpassed all expectations in promoting tourism in the Australian state.

The job description? To explore the islands of the Great Barrier Reef for six months and report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews.

Also, if you feel like it, feed the fish, collect the mail and clean the pool - for $110,000.

Southall said he was looking forward to the job and he will be joined by his Canadian girlfriend soon.

The campaign highlighted the marketing potential of websites such as YouTube and Facebook.

Marketing experts say the announcement of the winner, who starts work on July 1, will not end the publicity.

Category:

News & Politics

Tags:

• NTD
• Best Job
• Australia
• Competition
• Tourism
• Queensland
• Wildlife
• United Kingdom
• Ben Southhall

[edenskid]

It is very possible that you never listened to the video... if you had, you would have heard that the 1.7million dollars spent equated to 110million dollars of publicity! And that this is just the beginning. Now, would limiting the competition to Australians have done this much???

[thunderpantza]

Lucky fucker! haha!! That's great.

[cachinnatio]

Ben you're a star, weldone!

[pauldog7]

Australians unite and BOYCOTT Hamilton Island as a holiday destination - An ambassador to Queensland should at least be an Australian. Plenty of other places in this great country that you can visit!