Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Marketing Metaphoria

Loading...

Sign in or sign up now!
5,507
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Apr 4, 2008

"Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers" is a new book by Gerald Zaltman, author of "How Customers Think," and Lindsay Zaltman. Read more at http://www.marketingmetaphoria.com

Please also check out an interview with Jerry Zaltman:
http://www.youtube.com/user/HarvardBusiness

  • likes, 1 dislikes

Link to this comment:

Share to:

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more