Blair Schmidt-Fellner of Endurance Business Media responds further to Ryan's question about the role of content by articulating what Blair refers to as the Burrell 30% rule. This particular commentary offers the most important insight the panel has to offer about migrating print media to online, and which is a big part of the turmoil in media at this time. That is that as Ryan points out, you are trading dollars for dimes when migrating from print to online.
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