Roger is an annoying, dirty little boy. He must be digging in mud and having manure fights with his friends. His whole family gets on him about his hand-washing. He needs a powerful pumice soap like Lava that works hard to get the crud off.
Hm, I always thought it was pronounced 'Lah-vah". Point taken.
I love old advertising and believe these commercials have historical significance in our consumer culture. I'm posting this for educational purposes. Find more commercials on my YouTube channel or at http://www.bestoldcommercials.com
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