Guardian Jewellery wants your Gold for Cash (Read Description)

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ford7777777
October 17, 2009

BBC Wales X-Ray took a variety of items for evaluation; a 9 carat gold chain, 9 carat bracelet, 18 carat ring and some broken bits of gold watch strap. There was a huge difference in the cash they were offered for the lot, the lowest price being £180 and the highest £397, from two different outlets in Swansea.

As part of their shop, we visited four different outlets run by the Guardian Jewellery Company. They're currently running an advertising campaign on TV and in Welsh newspapers, featuring Wales rugby player Lee Byrne. They claim to be the "foremost buyer of second hand jewellery in Wales", and the company has over 100 branches in the UK and Ireland.

You would think, being the same retailer that the reporters would be offered the same money for our gold. But, they weren't. They were offered between £275 and £360 for all their jewellery. And there were big differences in the prices offered for the items individually from shop to shop. The ring brought a quote of £45 in Guardian Jewellery's Port Talbot outlet but a quote of £80 in Neath. For the chain there was a big difference - from £125 offered in Cardiff to £180 in Swansea.

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