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How Will The Animated GIF Affect The Presidential Election? | Idea Channel | PBS Digital Studios

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Published on Nov 1, 2012

The animated GIF has had a long and fascinating history, but the GIF took a giant leap forward this year when it became part of the 2012 Presidential Election!!! This election season, GIFs of Obama, Romney, Biden and Ryan, populated not only Tumblr and Buzzfeed, but also media heavyweights like The Atlantic, Forbes, and The Wall Street Journal. It became the perfect vehicle to capture a reaction, a gaffe or hilarious election moment and stream it ad infinitum. Will the Graphics Interchange Format swing the election for Obama or Romney? Probably not, but it's a pretty bold step for our pal the GIF!!!

Let us know what sorts of crazy ideas you have, about this episode and otherwise:
Tweet at us! @pbsideachannel (yes, the longest twitter username ever)
Email us! pbsideachannel [at] gmail [dot] com

Hosted by Mike Rugnetta (@mikerugnetta)
Made by Kornhaber Brown (http://www.kornhaberbrown.com)

Political GIF Archive:
http://gifwich.com/archive

Music
Roglok: http://vimeo.com/musicstore/track/21166


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