1960s Colt Malt Liquor commercial

National Brewing Company introduced Colt 45 in 1963. Previously, the only major national brand of malt liquor was Country Club. The label was designed with a kicking horse and horseshoe, a subtle reference to its "extra kick" compared to competing brands.

The label has a long-time advertising association with actor Billy Dee Williams, who has been seen in print ads, on billboards and in television ads for Colt 45 starting in the 1980s. The product's slogan during that era, as stated by Williams in his television commercials, was, "It works every time."

Colt 45 makers experimented briefly with a mint flavored derivative, marketed under the name Cool Colt, in the early 90's. Available in limited quantities, it was largely met with puzzlement from loyal customers. While it was in production, the slogan for Cool Colt was "Taste the Cool." Currently they produce a double malt version containing a higher alcohol content. Sold in only certain regions, the label is distinguishable by two horseshoes rather than the standard single one.

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• 45
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• 1963
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• cool
• old
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• nostalgia
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[pbmax]

WHO know that this drink would become the preferred drink of the black man.

[OrganicGrammaton]

@kevinhjoy Only the ones that have hair on their balls.

[EddieLandsberg]

@kevinhjoy I was literally about to type the same comment before I looked and saw yours ! ! !

[kevinhjoy]

Since when did white people drink Colt 45?

[JEDI7ACEN]

LOL ! He surfed it in didn't spill a drop. That deserves a tip!

[skinsman3]

Were's my tip ???