Philp Kotler on Marketing Lessons from Barack Obama's 2008 US election campaign - a BVO interview
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internettopmentor 1 year ago
@guustomaat Exactly! I am reading it right now and hoped to find somebody who thinks about it the same way.
t0tik 1 year ago
I hope marketers won't learn from Obama: the guy lied, lied, and then lied some more. And he ain't that bright. Hell, Hitler and Pol Pot were bright. Kotler should know by now that brilliance does not a great president make. How do you think dictators get to power - by being stupid?
JBondski 1 year ago
I love the treatment and style in Kotlers explanations / definitions - truly the marketing maestro
Geo George
garvasis 1 year ago
Forget the politics. Good stuff on how companies can use the Internet to gain feedback and follow up with a relevant message.
MarketingBeyondAds 1 year ago
So much for those "bright" people. They ran a great campaign, but they can't run a country. Running a country takes more than great marketing.
rayban5016 1 year ago
very interesting, thx!
s24434 2 years ago
thx for the lesson...
thegreatgarry 2 years ago