Corporate Brand Architecture Strategies

Corporate Brand Architecture - http://marshallstrategy.com/contact

A critical and often underappreciated discipline in marketing is brand architecture, which are the defined relationships of a company's brands to each other and to the corporate brand.

When considering brand architecture, it's important to have clarity as to whether your brands all support a dominant master brand like Starbucks or whether they will shine independently of the parent brand like Procter & Gamble.

In either case, your brands should be thought of as a system, whose whole is greater than the sum of its parts. For more information about the importance of a clearly defined brand architecture, visit our our website and be sure to connect with us on Facebook and Twitter.

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