Levi's Go Forth To Work - Braddock, PA

The plight of American Rust Belt is obvious in places like Braddock, Pennsylvania. A former hub of America's industrial might, the steel township just outside of Pittsburgh suffered immense decline as U.S. steel and manufacturing industries collapsed. Subsequent drug-crime epidemic and economic downturns hasten its degeneration in recent years. But the battle just begun. With folks like Braddock's mayor John Fetterman, and the backing of Levi's, Braddock and cities like it will soon see better days to come.

• Category

  Film & Animation

[antz733]

why doesnt levi put these people to work by moving a factory from mexico to Braddock PA

[Gobbeken]

So, Terrence Malick inspires commercials huh?

[Th32Pinoys]

Ya you too man. Do you have an exam review? Inbox me

[aakksshhaayy]

here* good luck on exam tomorrow

[J Mouch]

I really dislike the diction used here. Im from Pittsburgh, and Braddock is a shit hole. There's more white people in this commercial than i've ever seen while driving through there.

[Michael Bard]

This is not an ad...it is film. And it is really well made..

[Th32Pinoys]

Who's hear for cultural studies and critical theory at mcmaster?

[Cham Toreno]

Creepy.



[Kathryn Lee]

I'm in awe of this ad.

[Jake Savage]

It's the man standing in the door. Maybe 1:34 would be a better point.

[mysticblade35]

Which, the standing in the doorframe or the child running? It's a split second between either one, at least on my end

[mysticblade35]

The irony is palpable, I think.