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The Real History of Hershey's Chocolate

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Uploaded on Apr 10, 2011

This is Amparis's brand jam video made for the "Raise the Bar, Hershey!" campaign. He created this video to encourage Hershey's to enforce fair trade standards that will stop child trafficking on cocoa farms in the Ivory Coast. He used the "brand jam" technique of using Hershey's imagery to critique them.

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