3D projection mapping in the city centre of Amsterdam for H&M

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl),
Production: MrBeam, Mickey Did It,BeamSystems.

• Category

  Howto & Style

[PaulMichaels2010]

Now THAT is how you open a store

[homofaggotqueer69]

kia ora

[Jesco Schuck]

when & where?

[Peter Ma]

hi every1.....

i'm looking for a VJ Mapper for my event, but i dont know where to find

plz help........thx so much

[mrrandypostal]

Lord help you Ben TEN TEN, and also, I can't believe people are just walking by. I'm sure wherever they're going is way cooler than this...

[Ben TEN TEN]

This technology is hard to believe it's true, though I know it is. It just goes to show, when man puts his mind to doing amazing things, the possibilities are limitless; other than bringing peace to this world, and really caring about the poor; other than that, there is little man can't find a way to make it possible.

[lovablepup200]

That Is The Best One Ive Ever Seen.

EVER.

[mekoneji]

wonderland!!!!!

[lucasr822]

hi

[mobspeak]

next stop porn

[Royston63]

beautifull..