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3D projection mapping in the city centre of Amsterdam for H&M

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Uploaded by on Nov 23, 2010

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl),
Production: MrBeam, Mickey Did It,BeamSystems.

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Howto & Style

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Standard YouTube License

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Top Comments

  • Now THAT is how you open a store

  • @llamacrap467 kia ora

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All Comments (60)

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  • hi

  • next stop porn

  • beautifull..

  • does anyone know what music is being played!?

  • Thumbs up for Sonic Racing themesong!

  • i di da same  its pretty cool to do it im adicted to every 3d software 3d animation panama

  • i di da same its pretty cool to do it im adicted to every 3d software

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