Tesco out-of-home augmented reality advertising with blippar
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Uploaded by blippar1 on Oct 12, 2011
http://blippar.com Tesco launches an out-of-home media nationwide campaign on the big price drop. It's first of its kind multichannel augmented reality campaign. You can see over eight thousand billboards nationwide ready to be interacted via blippar.
Its the first campaign in UK to be truly connecting offline traditional advertising (press and outdoor)with advanced new age mobile augmented reality advertising.
Download Blippar on iPhone and Ipad2 - http://itunes.apple.com/gb/app/blippar/id410604563?mt=8
Download blippar on Android - https://market.android.com/details?id=com.blippar.ar.android
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