The Thank You Economy: How Business Must Adapt to Social Media

Viewer advisory: This program contains explicit language.

Wine Library TV's Gary Vaynerchuk gives his no-holds-barred take on how modern businesses must adapt to thrive in a social media-driven culture.

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On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.

Gary Vaynerchuk was born in Babruysk, U.S.S.R. (today Belarus) on November 14, 1975 and emigrated to the U.S. in 1978. He graduated from Mount Ida College in Newton, MA. From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.

Called the "king of social media", he is one of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos.

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  Howto & Style

[Darren S]

I like how you purposely tailored your comment to mimic an anal retentive YouTuber. Pornographic? Fucking please... There's a content advisory right up top, so if it offends you just don't listen to it. As far as mimicking the internet, you're basically just saying he's acting like a person. If you think that "The Internet" is negative and an entity, capable of being mimicked, I surely pity you.

[rigiditz26]

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[sasaelmorsy007]

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[Mario Manosalvas]

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[Kristin Valentine Elliott]

LOVE LOVE LOVE your thoughts about saying thank you OUT LOUD!!! and the power of a logo and words of mouth. Just proposed a seminar on "Lessons I learned from my Grandmother, How to say Thank You".

[Kristin Valentine Elliott]

Hanging on the words...and so NOT afraid to work $%^#* hard!!!

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[john aizpurua]

good , very good 

[AOLOnBusiness]

great video!

[sfiorare]

love it, good work gary