Todd Rundgren Time for the Music Industry to Evolve pt 3

The Entertainment Gathering 2008
Monterey, CA
Dec 13th, 2008
http://www.the-eg.com/

Highlighting the flaws of the music industry, musician and computer programmer Todd Rundgren says, "music is a service, not a product" and should be marketed accordingly.

EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding. EG is a rich extension of these ideas - a conference that explores the attitude of understanding in music, film, television, radio, technology, advertising, gaming, interactivity and the web - The Entertainment Gathering

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Entertainment

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[basstester]

...the audio quality is bad, not too bad, but to the other videos, this one isnt of a good quality...why is that?

[darklybrooding]

@basstester Although admittedly, the audio or video on all these isn't the best, I'm not sure why this part is particularly fuzzy. I was more interested in the substance than the quality. I may have left the audio encoding at default in the reformatting. Apologies. You can, of course, find the original on the Fora site if you want the original for your own purposes. Glad you enjoyed the presentation, and best of luck in the industry!

[caraphyllis]

Interesting! Thanks for posting.

[darklybrooding]

@caraphyllis

Glad you enjoyed the presentation as much as I did. I really found the perspective from an industry great like Todd, refreshing and unlike most perspectives on the marketing of the 'plastic disc industry'; it actually made sense to me on so many levels. Here's to hoping Todd remains a mainstay on the EG Festivals in the future, and becomes more vocal on the 'plastic disc industry' in general, as I don't hear these kinds of ideas coming from within it.

[UltraWhammy]

Awesome. Todd makes some excellent points. fascinating talk

[caraphyllis]

We can always rely on Todd to see and speak the truth. That's what he does here, and in such a down-to-earth manner. He once said that he weren't a musician he would've been a full-time computer geek. Somehow he's managed to be both. He's been a pioneer in the use of new technologies in music since the early '70's, so I'm sure he'll remain a voice in this industry. Thanks again for the post.