30th Anniversary Campaign Featuring Claudia Schiffer

GUESS is pleased to celebrate 30 years of iconic ad campaigns with the debut of the 30th Anniversary advertising campaign video featuring former GUESS model, Claudia Schiffer.

The video was developed under the creative direction of Paul Marciano, CEO and Creative Director of GUESS? Inc., and directed and shot by photographer and longtime GUESS collaborator, Ellen von Unwerth. Paul and Ellen partnered in 1989 for Claudia's first GUESS campaign and the three have reunited now for the print and video campaign to celebrate this special milestone for the brand.

The video was shot on location in Sorrento, Italy and showcases the limited edition items that make up the GUESS 30th anniversary capsule collection. The collection draws inspiration from iconic pieces featured in archival GUESS images, updating them with a modern twist.

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  Howto & Style

[VartVart13]

CLAUDIA IS THE MOST BEAUTIFUL SUPERMODEL IN THE HISTORY!!!!!!!!!!!!!!!!!!

I was a child when I fell in love with her in the beginning of 1990th! Years go by and still there is noone like Claudia! SHE IS THE QUEEN!!!!!!!!!!!!!! I wish once she makes runway for Chanel again! It would be great!

[MrMoonlight222]

She's not prettier than Cindy Crawford.

[Pieter Bernardus]

Million dollars baby

[Mik Mak]

woooow

[Kerzenlicht770]

Barbie...

[dreamcatcher75418]

No wonder she's back for guess? No other model can compare - they had to bring the original back! I love her! She makes me want to get those clothes too!