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"China's Performance at AdFest '12" － Thoughtful China

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Published on May 23, 2012

www.thoughtfulchina.com

Even if China's economy continues to slow down, the country will remain a titan, both economically and politically, but it is not a creative powerhouse. Awards for Chinese agencies remain rare at global creative festivals like the Cannes Lions International Festival as well as regional events such as AdFest. This week on "Thoughtful China," host Trevor Lai talks with AdFest President Jimmy Lam about China's creative market, its performance at AdFest '12 and his favorite Chinese ads among this year's winning work.

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  • Yijun Zhu

    Yijun Zhu 1 year ago

    Really love "The Keyboard of Isolation" by DDB SH and "Pawnshop Zeniya"; these are the kind of ads that will melt your heart in just a few mins!

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