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School for Startups - Sales Vs Marketing

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Uploaded by on Oct 15, 2009

H Doug Richard, Founder of School for Startups, talks about the difference between sales and marketing. Sales is the art of closing, while Marketing is the art of opening. When your marketing is very effective at identifying exactly the right customers for your products and services, and when they skillfully draw your customers to your website, sales becomes mostly a matter of taking orders.

Question: 1
Course: Start Here!

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