Oneill Coldwater Classic in Santa Cruz at Steamer Lane 2006

BLRock 110
BLRock Pictures - The waves in Santa Cruz, Steamer Lane breaking not that much good, but nice sets breaking, cold water and one of the best views in California coast.
O'Neill is a surfboard, surfwear and equipment brand that was started in San Francisco, California, but soon moved down the coast to Santa Cruz. Some credit the company with having invented the modern wetsuit. They now also make clothing and their clothing division is headquartered in Irvine, California with their surf division still in Santa Cruz.
In 1952 Jack O'Neill opened the first surf shop in a garage on the Great Highway in San Francisco, CA. a sand dune away from his favorite bodysurfing break. While Dale Velzy, Hobie Alter and others had shops down south, they only sold boards. There O'Neill sold his first wetsuits, a few vests he made from gluing together pieces of closed cell foam. From the garage he expanded the average surfer's playground to include locations from Steamer Lane to J-Bay, and from Antarctica to reef breaks off the coast of Iceland.
Since then, O'Neill has made countless improvements to the design and quality of the wetsuit. From the introduction of the zigzag stitch to the names he originated which became generic, (i.e. spring suit, long john, short john, etc.).
O'Neill's son Pat was a pioneer in developing the leash, affectionately known as the "kook cord" back then. Using materials such as nylon lines, suction cups and surgical tubing, Pat found ways to prevent his board from crashing into the cliffs and breaking in half. While testing a leash, founder Jack O'Neill lost an eye and now has to wear an eyepatch.
The O'Neill brand now branches out to many products. Wetsuits, surfboards, boardbags, swimsuits, clothing, and shoes are some of the products that O'Neill prints their logo on.
In 1996 O'Neill set up the O'Neill Sea Odyssey, a free, ocean-based program to educate young people about the marine environment.
Santa Cruz (pronounced /ˈsæntə ˈkruːz/) is the county seat and largest city of Santa Cruz County, California in the United States of America. As of the 2008 census estimate, Santa Cruz had a total population of 56,124. It is located on the northern edge of the Monterey Bay, about 72 mi (115 km) south of San Francisco.
The present-day site of Santa Cruz was the location of a Native American settlement since ancient times. It was also one of the earliest settlements of the Spanish during the exploration of Alta California in the later part of the 1700s, including a California Mission. During the late 1800s, after California became part of the United States, Santa Cruz became widely popular for its idyllic beaches and coastal redwood forests, establishing itself as a resort community. Santa Cruz is now known for its moderate climate, natural beauty, educational institutions, alternative community lifestyles, and socially liberal leanings. It is also home to University of California, Santa Cruz.

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