Coca-Cola's initial marketing vehicles continue to work for them because they are recycled around the world. The product container transforms into a free form of marketing. For example, in Africa many Coca-Cola products are reused to make souvenirs, etc.
*Outside of Kampala, Uganda I saw a Coca-Cola billboard being used as a reinforced rooftop. In Cape Town, South Africa I purchased a briefcase made out of Coca-Cola bottle caps.
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