Nick Drake-Knight explains how the leading big ticket retail service providers and B2C sales organisations use a Model of Excellence. The Model is a framework of Explicit Standards, Consistency, and Sustainability. Nick describes how most poor performing B2C businesses lack at least one of these elements. He suggests that customer service and sales training alone is insufficient. Nick argues that most training is a complete waste of time, energy, money and hope. www.ndk-group.com
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