Using eye tracking for door-to-door leaflets

This movie explains how we use eye tracking for measure the effects of door-to-door advertisement.
We are helping advertises with better understand the readers effect like "how do they read (fixate)" and "what are effects of discounts" in the leaflet. In analyzing we combine fixation (looking at) and behavior effect (do you remember).
The results are up to 25% higher conversion!
Good fun;-)
mail me if you want to know more martin@spieck.com,
The Netherlands

Category:

People & Blogs

Tags:

• Eye
• Tracking

[unamaxify]

yeah well its simple:

if your advertising for a product i don't care about

i won't look or remember, simply because its not relevant for me.

If you however make an ad for a product i'm passionate about, i will make

a conscious effort to deceiver even a poorly designed ad.

and don't kid your self raising passion for a product isn't going to work

if i can't touch a product, a 2 dimensional still picture lacks the necessary information.

[rossmoore13]

Fuck off you Marketing Scum