How To Create A Website

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"Say it!"
One of the most common mistakes on web pages is simply not saying it!
 
What is this page for? What can you do here? Why am I looking at this? Whatever it is, just say it!
 
When you click on a link for "Contact us", you expect a contact page.
 
When you click on a link to "Buy now", you expect to buy from the next page.
 
When you click on a link that promises to explain something, you expect to know immediately that you'll get the explanation on the page.
 
Web pages that attempt to play with their visitors' attention by being clever, coy, or cryptic FAIL. You cannot beat good honest up-front transparency.
 
Try this test on your own web pages. Without scrolling, can you immediately see the point of the page? Is it shining out? Is there one thing that first draws your eye, which explains in simple language what the page is that you're on?
 
If these things don't happen, you will not be able to help your visitors answer the only important question there is in web design...
 
... "Am I in the right place?"
 
Everything hinges on this simple question.
 
"Know the Sheer Power of Links"
Do you know how Google figures out which web pages to put at the top of the search results?
Well, it's all about relevance. Google wants to find the best way to estimate which of the squillions of pages in its index is the most relevant to a particular term.
It's based on two factors:
• How relevant the page says it is
• How relevant the rest of the world says the page is
Now, the first factor is important. You should optimise your pages around your chosen keywords (more about choosing keywords another time). But on-page optimisation is only about 10% of the story.
 
The big, really important factor is what the rest of the world says the page is about. And that comes down to one thing - inbound links.
 
Basically, these are the two factors that dictate how high you will rank for your keywords. You want as many links as you can get from pages that are...
• related (with similar subject matter, very important)
• and have high PageRank (very important - PageRank is an indicator of how respectable the linking page is)
That's it. That is what distinguishes the top-ranking pages from the also-rans (and the top-ranking pages get the lion's share of the visitors, and sites that get more visitors get more business).
 
So increasing your search engine ranking is one of the most cost-effective ways to get more business via your web site. And the way to do that is to get more relevant inbound links.
 
Here's the problem..
 
Creating your own links is a very laborious, time-consuming business. And if you go chasing links from irrelevant, low-PageRank pages, you are totally wasting your time.
 
There are tools coming out onto the market that help you find pages that are relevant and well-respected.
 
The newest one comes from the guys at WordTracker, who have been building tools to help professionals and amateurs do better SEO for years. It's called "Link Builder", and it's easy to use (like their main keyword research tool) and very effective.
 
They are also currently discounting the tool, so if you would like to take a shortcut to boosting your search engine rankings, here's what to do...

Category:

Education

Tags:

• tutorial
• website
• design
• designers
• wordtracker
• link
• building
• seo
• market
• pages
• landing
• home
• page rank