CNA Radio spot challenges TV violence

In order to shock parents into realising what their children watch, the National Audiovisual Council of Romania (www.cna.ro) commissioned two controversial radio spots. They portray an ordinary dialogue between boys about the kind of thing they watch on TV. Prepare to be shocked (violent language). This spot won best radio award at online ad festival "Best Ads" (www.iqads.ro) and has been submitted to the Canne Advertising Festival for 2008. Rupert Wolfe Murray, Sorin Psatta.

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• tv
• violence
• romania
• media
• radio
• spot
• ads
• cna
• iqads
• audiovisual
• internews
• rupert
• wolfe
• murray
• sorin
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[stefaniaenea]

ce infricosatoare sunt povestile spuse de acest copil!

[rupertwolfemurray]

Indeed, the commentary of horror these kids have in this radio spot is horrifying. But the really scary thing is how it was made: we just asked a couple of nice schoolboys to describe a scene from a horror film -- which they did without any hesitation. obviously they are so used to seeing horror films (30% of Romanian kids have TVs in their own room) that this was nothing out of the usual.

[dorinvladstefan]

De obicei au mai multa imaginatie si povestesc despre filme porno vazute pe net.

[salahhe]

Tre sa fii idiot sa ai impresia ca aia sunt copii care povestesc pe bune ...