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TURKEY -"MEGALOMAN OLACAKSINIZ!" - POP STARS' ADVERT- for MEGA MÜZİK CHANNEL

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Published on Sep 24, 2012

"YOU'LL BECOME A MEGALOMANIAC!" - Turkish Stars: SERTAB ERENER, GÜLBEN ERGEN, MAHSUN KIRIMIZIGÜL, HAMIYET SEZGIN, HALUK LEVENT, ESKİ DOSTLAR, KİBARİYE, HİLAL CEBECİ, EBRU GÜNDEŞ, OZCAN DENIZ and others present for MMC, MEGA MÜZİK CHANNEL, "YOU'LL BECOME A MEGALOMANIC!"...MMC was a last-ditch attempt by ARABESK singer and media entrepreneur MAHSUN KIRIMIZIGÜL to raise cash to support his then failing PRESTİJ MÜZİK label in 2000. A similar project was floated by another ARABESK media barron, İBRAHİM TATLISES with his launch of music media channel TTV as TATLISES' record label İDOBAY also was running into financial difficulties. MMC and TTV were both temporary experiments that ran as TV channels showing Turkish popular music videos, mostly ARABESK [Turkish popular music in the style of Arabic Music] and FANTAZİ [Lighter Arabic-style Turkish pop] musics promoting artists from PRESTİJ and İDOBAY releases new and older to promote their respective artists. However, the sun was setting on ARABESK and FANATAZI music in Turkey. Times were changing. Technology was changing. Turkey was beginning to stop looking inwards and starting to look outwards to The World. The Government was moving with the EU plans and the dark conditions of the previous 20 years of The Turkish Republic were fading to reveal a new Turkey, a new Hope. The people began to turn away from the crying weeping ARABESK music. The countryside artists of HALK [pop folk] also found less audience once the families had settled from migration in the 1970s and no longer thought of the countryside once installed in the cities. Indeed, the urban middle classes and city youth took a positive 'phobia' of ARABESK music for its links towards the Middle Eastern Heritage. These groups also took a hatred of HALK and SANAT [Ottoman Turkish Art Music] ... The TRINE of these musics represented all things TURKISH, all things COUNTRYSIDE and all things OLD. But their main 'sin' was that they were not WESTERN and part of the 'WESTERN DREAM' so they had to be destroyed along with TURKISH CINEMA for the same reasons. So, 'KRO' [a Kurdish word meaning 'Brave Boy'] was invented as a slur to insult anyone who listened to, or performed ARABESK. Erdoğan's Government also lent a hand by 'banning' any cassette being played in bus or taxi by the driver who would usually play ARABESK, HALK, or SANAT musics. Thus the nails were put in the coffin and the end of the TURKISH MUSIC INDUSTRY was nigh...the wide variety of music of the 90s gave way to the homogenous 'one style' music of TURKISH COMMERICAL MUSIC now...ARABIC POP. The irony being that the clear 'pop' that we knew before has also been 'wiped' as a genre and has been replaced with a light, dull, forgettable but URBAN [important!] homogenous TURKISH MEDIA is recorded by every artist. No song is memorable now. The whole MUSIC INDUSTRY, as the whole world, is in ruin. Music is dull and doesn't sell. Music Companies are either closed or closing. Talent shows rattle across Turkish TV the same as Europe where advertising from multinationals selling sugar products and fast foods foot the bill.

MAHSUN KIRIMIZIGÜL tried hard and did produce some extraordinary Arabic-style countryside musics that were commercial. The mix of the above conditions and being hounded out of existance by the 'KRO' slurs even brought him to start recording bland empty music these days. But PRESTİJ recordings and video clips preserve a time of MAHSUN and his other artists producing highly original and vibrant musics that were just, unfortunately, full of talent but OUT OF FASHION for self-conscious Turkish Youth but also the ARABESK did run for a couple of decades and there was, as one Turkish girl put it, "We're all cried out". The country had changed. The Army had gone. The suffering that bought about the ARABESK [like The Blues] had gone. The New Turkey of today doesn't have 'ARABESK' any more. It is forgotten and disliked. However, looking back in contemporary Turkish history, even in 1960s İstanbul, ARABESK culture and the hard, sad singing and string orchestras didn't exist. So, maybe the displacement of Kurdish villagers in the Kurdish War to Istanbul brought the ARABESK as a new culture that thrived and died?

MMC ran for a few months as a music channel in 2000 then disappeared as MAHSUN got further into financial difficulties. PRESTİJ MÜZİK also went bankrupt around 2001. The end of an era. MAHSUN went on to record music to this day, but not like the ARABESK.

İBRAHIM TATLISES' TTV closed after a few months of test transmissions. People weren't interested in ARABESK or advertising on ARABESK channels. He went on to a lot of media success with the İBO SHOW and restuarants, bus companies. İDOBAY has gradually fallen away as a major Turkish record label too. TATLISES was shot through the head in 2011 by unknown assailants. He is now paralysed down one side and cannot sing. The rare ARABESK voice of Turkey will sing no more.

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