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Uploaded on Apr 14, 2010
Kristina Halvorson is the CEO and founder of Brain Traffic, an internationally-renowned content strategy agency that is based in the Twin Cities. Her recently-published book, Content Strategy for the Web, is helping to shape and define the value of this emerging practice all over the world. Halvorson's 2010 MinneWebCon morning keynote highlights some of the key messages in her book, and ties them directly to the responsibilities of web professionals doing work for any company or organization.