Online Marketing and Mobile Marketing - Multimedia Arts and Technology 164 - Introduction

This video is the introductory video for the Online and Mobile Marketing - Multimedia Arts and Technology 164 online course for the Spring 2009 semester at Santa Barbara City College in Santa Barbara, California. Santa Barbara City College is known for the high quality, cutting-edge course offerings and instruction in it's School of Media Arts division - SOMA. In the video, the instructor, Jacques Habra, discusses his enthusiasm in teaching the course, his previous experience lecturing at the University of Michigan, the University of California, Santa Barbara, and Santa Barbara City College. He also discusses his extensive experience developing several very successful web related businesses (Web Elite and Noosperic) which worked with many clients including General Motors, Wells Fargo, and ESPN. He discusses some of the most important fundamentals of marketing, and offers some recommended readings including "Crossing the Chasm" by Geoffrey A. Moore and "Buy-ology: Truth and Lies About Why We Buy" by Martin Lindstrom. Enjoy! Bruce Evans

Category:

People & Blogs

Tags:

• online marketing
• internet marketing
• online sales
• internet sales
• mobile marketing
• mobile sales
• cell phone marketing
• cell phone sales
• marketing
• marketing class
• online marketing class