Stefan Engeseth is consultant and speaker. His company, DetectiveMarketing.com is based in Sweden. He is the author of "One: a consumer revolution for business", downloadable on his website.
According to him, big corporation should listen much better to their customer in order to innovate. Small business have an asset on that regard as they build closer relationships with their client more easily. And at the end of the day, they come out as the winners.
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