10 Ways to Succeed as a Copywriter, Part 5 -- Keep Your Head Out of the Sand

It's no coincidence that some of the best copywriters in the business have eclectic tastes and varied interests. When they're not hunkered down on the job, sequestered under tight deadline pressure, they're taking in all that life has to offer as both spectators and participants.

They're bookworms, moviegoers, sightseers and pop culture junkies, people with insatiable appetites for news and information. They're social butterflies, night owls and day-trippers, free-spirited individuals who are curious by nature.

They read everything from best-selling business books to celebrity gossip blogs.

They watch everything from game shows to talk shows, Mad Men to Desperate Housewives, sitcoms to soap operas, reality TV to Glee.

They do everything from hiking and biking to attending concerts, fundraisers, sporting events, museums and the theater.

They try almost anything from newly opened restaurants to ridiculously offbeat adventure vacations.

The bottom line is that to be successful as a copywriter over the course of a career, you can't be reclusive and introverted. You need to have a breadth of knowledge and experience in order to write about a broad range of topics and issues. You need to keep your head out of the sand and your fingers on the pulse of what's happening in the world today.

Category:

Education

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• Copywriting
• Copywriter
• Marketing
• Direct Marketing
• Bob Cargill
• Business