Just Blaze, "What Happened To The Remix?"

It used to be when there was a remix there was a new beat, new producer, maybe some new rhymes.

Have you ever noticed now with a remix theres new rhymes, maybe a new artist but the beat always stays the same?

Many of us miss the remix; weve all had conversations about it. Whatever happened to that creative second burst that was more than merely an additional guest feature, but a complete flip on the way you experience a song?

Lazy lack of vision and targeting the mindless ringtone markets are often assumed to be key reasons for the plethora of barely altered edits presented to us as remixes today. It turns out, for those of us who knew no better, that there is actually some business logic behind the shift.

In conversation with SoulCulture TV in London, prolific Hip Hop producer Just Blaze explains: The remix became a marketing tool and a BDS [Nielsen Broadcast Data Systems] spin generator, [which calculates multi-platform airplay figures] so the artform got taken out of it and the dollars got put into it If you change the beat, the computers that run BDS dont pick it up as the same song. So the whole point is to get more spins

Watch for the full explanation...

http://www.soulculture.co.uk

Category:

Music

Tags:

• just
• blaze
• remix
• hip
• hop
• producer
• interview
• london
• soundclash
• BDS

[Fading0815]

BUT if your record is weak and the radiostation plays it a million times IT'S STILL WEAK!

[HEKTakun]

has this guy ever heard of Tags?

[nomzdaname]

@WhosTheKilla: Did you mean Dre?...........Just Blaze's beats are hot no doubt but his catalogue can't match any of his........nor Timbo's

[pistonear]

thats cold no remixes and manipulation of the numbers!

[RalphFee]

Music just sucks now. Admit it Just. lol. Stop being political. On another note I do beats. Stop by my channel and check em out. All feedback and comments are appreciated. One.

[Mardigraz718]

I didn't even know this but that shit is crazy and sad. And not only that but it sickens that me that remixes are so predictable. Anybody remember the days when you couldn't guess EXACTLY who would be on the remix to a song? Bonus points for anybody that can name the 5 remix go to guys post 2007!

[sdparks357]

I have been wondering this for a minute. this video cleared that right on up for me.

[Borntoundertake]

@pHiLKizer Nice to know. Thanks !

[flylovebeats]

word.