NeuroMarketing: 6 Ways To Get More Attention With Noel Lyons

http://www.noellyons.com with GO-To Expert Marketing + Strategy Coach Noel Lyons. Using NeuroMarketing gives fast access to the decision making part of the brain. 1 Before/after, with/without, slow/fast all allow the Old Brain to decide. Contrast is a safe decision engine. It allows the 'Old Brain' to make quick and safe decisions. Peope can't decide in a vacuum. So if you don't add the criteria, prospects will add their own. 2 The 'Old Brain' is constantly scanning for what is familiar and friendly, what can be recognized quickly, what is tangible and immutable. So start with a fmailiar framework thet everybody understands. Then gently lead them where you would like them to go. 3 The 'Old Brain' cannot process concepts like "flexible solution", "integrated approach" or "scalable architecture" without efforts and doubts. So keep your language streetsmart simple! 4 The 'Old Brain' Remembers Beginning and End. The 'Old Brain' forgets most everything in the middle. Placing the most important content at the beginning is a must and repeating it at the end an imperative. Remember this when speaking or giving teleseminars. 5 The 'Old Brain' is Visual. Visual processing enters the 'Old Brain' first which can lead to very fast and effective connection to the true decision- maker. So use quality graphics to get your point across better. 6 The 'Old Brain' is strongly triggered by emotions that directly impact the way we memorize and act. So tell stories that evoke an emotional reaction. Now go apply them to your message, marketing materials and client communications. Noel Lyons - GO-To Expert Marketing + Strategy

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• neuromarketing
• attention
• noel lyons