Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

An introduction to Marketing

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
3,149
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Jan 5, 2009

Unlike in large businesses, small businesses combine selling and marketing as one unit as they do many aspects of the same job. In this video we define it, highlight its importance to building top line revenue and provide you some low-cost marketing tips and strategies.

Marketing is defined as "your business communicating to your target market". Know your target and be a niche marketer. By being very focused and specific, you can target your marketing and reduce your costs dramatically. Marketing is about knowing your target market, what products and services you can offer and whether your target market will accept it or not.

A top marketing technique is don't sell your products, instead be a problem-solver. The role of your business should be to solve other people's problems. The key to marketing is establishing the problem, then highlight the problem back to your target market and stir them emotionally until they get to the point when they ask "how can you help me?" All of what marketing is, is understanding what your target market needs and positioning it correctly. Listen to what your target market needs. Don't sell, help people buy.

  • likes, 1 dislikes

Link to this comment:

Share to:

Uploader Comments (AchieversGroup)

  • can u explain about BCG (cash cow, star, Question mark....

  • Hi , this approach is used for larger companies as a way of grading prodcuts or services based on their evolution and the prioritisation in regards to future resource allocation. A sound approach in theory and works for larger businesses

see all

All Comments (3)

Sign In or Sign Up now to post a comment!
  • help full!

Loading...
Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more