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The Wall Sale Sony Recycle Project JEANS

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Uploaded by on Apr 12, 2010

Presentation video in English for "The Wall Sale" campaign of Sony Recycle Project JEANS. In 2009, Sony started a brand new form of recycling. We regenerated a giant advertising tarp (10x18m) at the Sony Building in Tokyo to jeans. A pair of the jeans is a one and only design because it is hand-made of Sony Ads with diversified design. Exclusively selling 120 pairs for 180 USD each, and a portion of proceeds are donated to restoring World Heritage Sites. This activity is a tangible corporate branding activity by Sony.

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Nonprofits & Activism

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Standard YouTube License

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