"The Big Talk" the show is broadcast once a week over a satellite channel. The Young Turks, with Cenk Uyugr and Ben Mankiewicz, airs daily on Air America Radio from 6-9 am ET, and online at www.theyoungturks.com
Dr. Heba Kotb is tackling a taboo in the Arab world unlike anyone else: She's talking about sex openly on a show broadcast all over the Middle East.
It's a big first in these parts of the world, and Kotb leaves little uncovered.
"We talk about masturbation ... sex over the Internet. We talk about sex and Ramadan. We talk about the wedding night," said Kotb. Entitled "The Big Talk," the show is broadcast once a week over a satellite channel from Cairo, Egypt.
It took the 39-year-old mother three years of negotiations to get her show on the air. And a main reason she succeeded is that she talks only about sex allowed in the Quran -- sex between husband and wife. (Watch sexologist describe why sex is good )
But even with that guideline, it's no easy sell.
The promo for "The Big Talk" starts with Kotb saying, "Sex. Don't be afraid. Join me to talk about sex without shame."
And people are doing just that. The show is gaining in popularity throughout the Middle East. So much so that Kotb just signed with a new production company and plans to push the sexual envelope even further in her discussions.
For the moment her main advice for married couples: Have more sex.
"You have nowhere else to get your sexuality but from your spouse. It's the only source available, so it's very important."
And for the men she has some blunt advice: "You have to have foreplay with your wife and you have to have sex with her frequently, not just when you want to."