How to manage TripAdvisor | Revenue Management Series

http://www.guestcentric.com. In this video Pedro Gomes Talks about the importance of the user generated content for the independent hotels. In this presentation you will learn about different strategic actions you should take to monitor your user generated content.
The searching patterns of the customers are changing, now they are easily influence by other customer's reviews and base their decision in someone else's experience.
It is extremely important for hoteliers to monitor their customer's reviews specially if they are bad. A comment from a customer should never be unanswered because they are the best reference you are going to find.
Stay tune for the last video of the Revenue Management series.

Category:

Travel & Events

Tags:

• TripAdvisor for hotels
• pedro gomes series
• tripadvisor
• the revenue management series