How to effectively drive traffic to your brokerage website: Camp REinvent February 3, 2011

A key asset to your business is your website. Why should you work on increasing your website traffic? More listings and more sales. Where can you get more website traffic? Search engines, particularly Google (Google receives about 70% of overall search volume).

There has been a major shift in how we establish credibility with new clients and stay relevant with our existing clients: Web presence and its overall ranking in search results. There are two methods to increase your visibility in search results. These methods are Organic Search and Pay Per Click Advertising (PPC).

Highly-ranked organic search results take time to achieve, the development is harder, targets more keywords, can cost less than PPC and will achieve long-term results. PPC results are added instantly, the development is easier, targets exact keywords, can cost more than organic SEO and achieves short-term results.

Social media also has great impact on SEO. Social media is powerful because it is another way to search and find news, and it can drive traffic to your website. While Twitter, Facebook and Youtube remain great tools for the real estate agent, it is also important to go where your prospects are online, which may include other social media sites.

Today's consumers and and real estate agents are different than they were a few years ago. Because of the real estate market downturn a lot of real estate brokers and agents have spent their time surviving instead of innovating. If you don't change the way you do business today you are not going to be making any money.

Category:

People & Blogs

Tags:

• real estate website
• real estate SEO
• Google