Presentación del informe Reputation Pulse España 2010

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Uploaded by on May 25, 2010

Charles Fombrun, Presidente del Reputation Institute reputationinstitute.com, contextualiza el trabajo del Reputation Institute a la luz de la crisis actual. En un contexto semejante, la confianza que trasparece en las empresas es un barómetro extremadamente fiable para medir su reputación. Fernando Prado, Director del Reputation Institute España, presenta los resultados españoles del estudio. Danone resulta ser la primera empresa de este ranking.
7_05_2010

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