The first eSafety Challenge, an annual event that promotes and highlights the life-saving potential of eSafety technologies, took place on 8-9 September 2009 in Rome, Italy, and was attended by 300 delegates and journalists. It was co-funded by the European Commission, the FIA Foundation and eSafetyAware, and supported by Euro NCAP. The event was opened by a number of distinguished guests, including Jean Todt, President of eSafetyAware, Paul Clark MP, UK Minister for Transport, Michael Schumacher, 7-times Formula One World Champion, and Michelle Yeoh, Make Roads Safe global ambassador. Some of the world s best drivers gathered to take part in this event: Formula 1 stars Heikki Kovalainen, Robert Kubica, Timo Glock, and Giancarlo Fisichella joined forces with Tom Kristensen, 8-times 24 Hour Le Mans winner and Susie Stoddart from the German Touring Car series, to demonstrate five different eSafety technologies: Electronic Stability Control, Lane support systems, Blind spot monitoring, Speed Alert, and Warning and Emergency Braking Systems.
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