3rd Annual BOH Cameronian Arts Awards TVC 2005

Year: 2005
Client: Kaki Seni (M) Sdn Bhd
Production House: MFX http://www.mfx.st
Director: Kwen Boon Yeo, Sidney Tan

Awards:
* AEAF 2005: Finalist - Commercial Animation
* Apollo Awards 2006 - Best 2D Animation

Cameronian Awards promo was designed to befit the medium it represented, which is the highly colourful and vibrant world of dance, music and theatre. The concept brought forth in this piece includes eccentric looking characters against a lush, textured background. The colours are of earthy tone with inlaid ethnic patterns to suggest our country's rich blend of culture and races. The initial idea was to simulate clockwork theatre remisniscent of the famous Cabaret Mechanical Theatre of Convent Garden, UK, where characters pop out into their respective settings, moving as their mechanised clockworks would allow them. It presents the idea that these characters and their settings are not 'stand alones' - they were manipulated as it were, by other means from behind the stage. Other ideas also include having a 'cut out' look to the characters, giving them a 3 dimensional look even though they're made out of flat planes.

Category:

Film & Animation

Tags:

• Cameronian
• Arts
• Awards
• TVC
• MFX