Aberdeen on Green Product Development

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Uploaded by on Sep 30, 2008

Chad Jackson of Aberdeen Group discusses drivers behind green product development and why 96% of companies are pursuing green initiatives. He explains that companies are exploring the changing business landscape, as well as the tools used by best-in-class companies to deliver eco-friendly products. The growing challenge for engineers today is designing green products without missing project deadlines or exceeding development budget.

For more information on going green with Invention Machine, please visit: http://inventionmachine.com/solutions/by-task/green-innovation/

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