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Liberty Mutual Gets Into the Short Film Business

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Uploaded by on Aug 21, 2008

NEW YORK (YouTube.com/AdAge) -- Liberty Mutual's recent "Responsibility: What's Your Policy" TV ad campaign celebrating random acts of kindness was a hit with the public and has put the insurance giant in the short film business. It has launched a branded entertainment website that offers a constant stream of the same kind of feel-good mini dramas. In other news, and in an unlikely pairing, McDonalds has joined with MySpace TV bought to sponsor an online high-fashion video show. And, Absolut vodka has issued a public apology for a controverial ad that made some critics remember the Alamo.

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  • In 2006, wasn't LMG forced to change gears big time with their advertising due to those major lawsuits?

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