The 3 Biggest Marketing Mistakes 97% of Dentists Make

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Hi Doctor - Let me cut right to the chase. You're here for a reason, which is most likely one of these I've listed here.

But before you click on anything, I want to quickly tell you about the 3 biggest marketing failures that will cripple your practice and run off your new patients.

#1 - Your marketing message MUST be different

Earl Nightinggale once said that to be successful at marketing in any business, you have to do the opposite of what your competition is doing.

I can tell you from working with hundreds of dentists around the country that your marketing must be unique and different to not only attract their attention, but also compel them to contact you.

#2 - You MUST make them an offer they can't refuse

Once you've gain a prospects attention, the next step is two fold.

First, you want to shock and awe them with your knowledge and expertise, so they view you as the expert in your local area.

And secondly, you need their name and information, so you can market to them down the road.

Many dentists do this by giving away a free report or book that a prospect can request "risk free" from their website.
Remember, it has to be an outrageous offer that they can not refuse to pass up.

#3 - The secret is in the follow-up

The National Sales Executive Association released a case study that tracked the number of contacts a business must make with a prospect before they buy.
Their study found that 90% of all sales closed on the 5th to 12th contact with that prospect.

Most dentists that we partner with are following up anywhere from 15 to 30 times in the first year after that prospect has made contact.

You wouldn't believe how many dentists I see that have a great advertisement, a great offer, and have zero follow-up.

I challenge you to evalutate your own marketing to find your own areas that need improvement.

We've posted tons of very valuable information here on our website to help you, and to get started now just check the box over here that best describes you.

http://www.smartboxweb.com

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Education

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