Uploaded on Feb 10, 2012
Brian Solis talks to Evan Greene, CMO of The Recording Academy. Prior to joining The Recording Academy, Greene spent 10 years in theatrical marketing at Walt Disney Studios and Columbia Pictures, where he positioned studio feature film properties to corporate America, and structure integrated marketing and promotional alliances. Greene was responsible for award-winning campaigns for movies such as Spider-Man, Stuart Little and S.W.A.T., and oversaw national theatrical programs with a number of Fortune 100 brands.
About Brian Solis:
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Connect with Brian Solis:
Visit the Brian Solis WEBSITE: http://bit.ly/19SSo6X
Like Brian Solis on FACEBOOK: http://on.fb.me/1cqXAmX
Follow Brian Solis on TWITTER: http://bit.ly/1aIlxmv
Follow with Brian Solis on LINKEDIN: http://linkd.in/HsyOFv
The GRAMMY Awards: Social media changed the Recording Academy | Revolution Season 2 | BrianSolisTV