IBM - Web 2.0 Goes to Work Unconference

IBM requirements called for an informal, user-driven event in which to showcase not just today's applications and environments for Web 2.0, but also to highlight and build interst in the technologies still in the IBM development vault. GamePlan modeled the series of events around the Unconference principle, in which attendees don't just self-navigate based on areas of interest but actually direct the content itself. Critical to the success of the series were: physical layout, thematic set design, compelling and relevant content s well as dynamic presenters.

Layout and set design were designed to be flexible enough to create a compelling experience in spite of very different venue accommodations. Under GamePlan's artistic direction, a "screenshot video" was commissioned and produced showcasing four major Web 2.0 themes that would be echoed in the live product demonstrations delivered by the event hosts. A custom 14-projector array blasted all the venue walls with the aforementioned videos. This visual chaos was underscored by the steady din of office, computer and general gadget noise as well as subtle trance music. To break down the natural interaction space between everyone present, the welcome address ended with the handing out of white lab coats. This immediately loosened up the atmosphere while also breaking any, if only perceived, barriers between individuals in formal business attire and those wearing Grateful Dead t-shirts; the uniform look leveled the human interaction space.

The environment GamePlan produced for IBM's Web 2.0 technologies showcase was by all accounts "Non-IBM" and fresh. the audience, which consisted of key Web 2.0 developers from around the country, engaged presenters, posed difficult questions and received answers in the form of on-the-spot live demonstrations. IBM master of ceremonies (and Web 2.0 luminary) David Barnes provided upbeat navigation for the day, including some "eternal BETA" demonstrations from deep inside of the IBM firewalls.

GamePlan executed a series of experiences that allowed key customer contacts to be exposed to and wowed by the company without the use of slide shows or hard sales pitches. Evoking emotions and bulding memories allowed IBM to speak to its customers in an innovative way.

Category:

Science & Technology

Tags:

• IBM
• Web
• 2.0
• Unconference
• Austin
• Raleigh
• David
• Barnes