Interview about Behavioral Targeting: Frank Wagner nugg.ad

Interview about Behavior Targeting 2.0 with Frank Wagner (http://www.nugg.ad):
OMD 2007, Duesseldorf



About nugg.ad
nugg.ad is Europe's leading technological provider of behavioral targeting. The unique linking of measurement and survey data means that internet target groups can be planned with socio-demographical data as well. This ability of the nugg.ad system to work without relying on measurement data enables it to provide successful targeting even in difficult situations and circumvents the typical coverage-shrinking effects that afflict simpler targeting processes.

Category:

Howto & Style

Tags:

• nuggad
• Predictive
• Behavioral
• Targeting.
• Behaviour
• Target
• advertising
• marketing
• wunderloop
• tacoda
• revenue
• science

[captainpeanutbutter]

Es gibt aber schon Predictive Behavioral Targeting!!!!!