Gaming for the Greater Good

Part of the 2011 GSB Entrepreneurship Conference.

Today, we spend over three billion hours a week playing online games. Games are engaging; they provide us with a sense of satisfaction and a chance to be part of something bigger than ourselves. What would happen if we applied these same dynamics to real world challenges? Learn how game thinking can be used to engage and empower participants to solve large-scale business, social, and educational challenges.

Chapters
1. Introduction: Gaming For the Greater Good
http://www.youtube.com/watch?v=22pw_sO3O9g#t=0m16s

2. Molly Kittle: Client Services Team at Bunchball
http://www.youtube.com/watch?v=22pw_sO3O9g#t=0m50s

3. Nicole Lazzaro: Game Industry Consultant
http://www.youtube.com/watch?v=22pw_sO3O9g#t=1m09s

4. Mark Nelson: Stanford Persuasive Technology Lab
http://www.youtube.com/watch?v=22pw_sO3O9g#t=1m43s

5. Byron Reeves: Stanford Professor of Communication
http://www.youtube.com/watch?v=22pw_sO3O9g#t=2m17s

6. Game Dynamics: Byron Reeves
http://www.youtube.com/watch?v=22pw_sO3O9g#t=2m51s

7. Game Dynamics: Nicole Lazzaro
http://www.youtube.com/watch?v=22pw_sO3O9g#t=4m50s

8. Are Games Multicultural? : Mark Nelson & Molly Kittle
http://www.youtube.com/watch?v=22pw_sO3O9g#t=7m28s

9. The Element of Fun
http://www.youtube.com/watch?v=22pw_sO3O9g#t=9m10s

10. The Greater Good Question
http://www.youtube.com/watch?v=22pw_sO3O9g#t=10m40s

11. Games' Potential for Collective Action
http://www.youtube.com/watch?v=22pw_sO3O9g#t=13m57s

12. Distinction Between Online and Offline Games
http://www.youtube.com/watch?v=22pw_sO3O9g#t=16m08s

13. Game Scoring
http://www.youtube.com/watch?v=22pw_sO3O9g#t=19m33s

14. How Game Dynamics Affect Leadership
http://www.youtube.com/watch?v=22pw_sO3O9g#t=21m39s

15. Does Game Failure Hurt Less?
http://www.youtube.com/watch?v=22pw_sO3O9g#t=25m34s

16. Games: Social Vs. Business Vs. Education
http://www.youtube.com/watch?v=22pw_sO3O9g#t=30m52s

17. The Importance of Play
http://www.youtube.com/watch?v=22pw_sO3O9g#t=33m28s

18. Games Targeting Goals
http://www.youtube.com/watch?v=22pw_sO3O9g#t=41m117s

19. Audience Q & A: Addictive Games
http://www.youtube.com/watch?v=22pw_sO3O9g#t=46m06s

20. Audience Q & A: Games that Provide Quantitative Information
http://www.youtube.com/watch?v=22pw_sO3O9g#t=50m53s

21. Finding the "Net Referral Score"
http://www.youtube.com/watch?v=22pw_sO3O9g#t=52m56s

22. Audience Q & A: Simplify the World
http://www.youtube.com/watch?v=22pw_sO3O9g#t=55m37s

23. Games Used in Actual Interactions
http://www.youtube.com/watch?v=22pw_sO3O9g#t=56m38s

24. The Tough Challenge
http://www.youtube.com/watch?v=22pw_sO3O9g#t=60m03s

25. Games to Change Behavior
http://www.youtube.com/watch?v=22pw_sO3O9g#t=63m40s

26. Motivation Without Money and Power
http://www.youtube.com/watch?v=22pw_sO3O9g#t=67m40s

Related Links:
http://www.gsb.stanford.edu/ces
http://www.gsb.stanford.edu/ces/videos
http://www.youtube.com/view_play_list?p=857C84B243E2A9B5
http://www.gsb.stanford.edu/ces/about/2010EntrepreneurshipConferenceDetailofS...
http://www.econference.org
http://eweek.stanford.edu
http://www.graniteventures.com/
http://www.stanford.edu/~reeves/Byron_Reeves/Home.html
http://peace.stanford.edu/
http://www.bunchball.com/
http://www.xeodesign.com/about.html

Category:

Education

Tags:

• Behavioral Psychology
• Entrepreneurship
• Media & Technology
• competition
• start-ups
• education
• social
• educational

[jarson177]

Yes that's a great idea let's put an OLD WOMAN in charge of making the games more fun -_-

[jerrylu23]

This made me lawl