What might be really helpful would be to know that you are first for a phrase organically, where you are at the top bid position spot in AdWords so you could adjust the language of the ad? Based on their position in the buying cycle? Maybe they don't want to purchase product but want to read more from the prod manufacturer's site? Maybe? Sometime an Ad's Conversion Immediate Action screams too loud, merge uniquely relevant PPC and organic to give better branding overall and better searcher CRO?
La création de rapports de positonnement demeure utile à partir du moment où vous
avez identifié vos expressions prioritaires (celles qui vous apportent des conversions et pour lesquelles il est important de bien se positionner). Suivre des expressions uniquement pour connaître son positionnement n'est pas une démarche logique dans une recherche de retour sur investissement.
This is funny, why does it say aug 8 2011? and the twitter says that today was.. mmm why only 310 views? maybe they had it private? and now is public?
if you rank #3 or #5 and you get X amount of sales, how much do you think you'd make at #1 or #2? You'd get substantially more traffic, and while you may see a drop in conversion, you'll see an increase in revenue.
Thanks Matt! "Doesn't matter if you Rank #3 or #5 if user clicks through - you really care about conversions more than ranking. Pay attention to server logs, conversion rates ROI, buying process time."
@djpaisley
What???
Borisyoch 3 weeks ago
What might be really helpful would be to know that you are first for a phrase organically, where you are at the top bid position spot in AdWords so you could adjust the language of the ad? Based on their position in the buying cycle? Maybe they don't want to purchase product but want to read more from the prod manufacturer's site? Maybe? Sometime an Ad's Conversion Immediate Action screams too loud, merge uniquely relevant PPC and organic to give better branding overall and better searcher CRO?
djpaisley 1 month ago
La création de rapports de positonnement demeure utile à partir du moment où vous
avez identifié vos expressions prioritaires (celles qui vous apportent des conversions et pour lesquelles il est important de bien se positionner). Suivre des expressions uniquement pour connaître son positionnement n'est pas une démarche logique dans une recherche de retour sur investissement.
fredericgaye 1 month ago
Terrific Video Matt!!
Thanks!!
youradrenalinefixllc 1 month ago
This is funny, why does it say aug 8 2011? and the twitter says that today was.. mmm why only 310 views? maybe they had it private? and now is public?
Any ways good video!
Jorge257 1 month ago
You are a nice guy Matt, and in a good way. I would like to work with you.
psydrummerhead 1 month ago
if you rank #3 or #5 and you get X amount of sales, how much do you think you'd make at #1 or #2? You'd get substantially more traffic, and while you may see a drop in conversion, you'll see an increase in revenue.
sandiegoseoSD 1 month ago
Focus on (not provided) research? Really?
fourlokodrinker 1 month ago
Thanks Matt! "Doesn't matter if you Rank #3 or #5 if user clicks through - you really care about conversions more than ranking. Pay attention to server logs, conversion rates ROI, buying process time."
ProdMgmtTalk 1 month ago
This is good but your opening statements would not go over well with my clients. It's a bit condescending. Sorry
MikeCraigsVideos 1 month ago