JetBlue's New Terminal: Architecture as Marketing

NEW YORK (YouTube.com/AdAge) -- In a celebration that was as much about architecture as it was about marketing, JetBlue cut the ribbon on Monday at its new, $740 million dollar, 72-acre terminal at New York's JFK Airport. Branded "JetBlue T5," it's the first new terminal built in the U.S. since 9/11. In erecting their futuristic, 26-gate hub alongside TWA's landmark Saarinen terminal, JetBlue is hoping to inject some glamour back into flying.

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News & Politics

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• advertising
• marketing
• airport
• airports
• airplanes
• terminal
• flying
• aviation
• travel
• airlines
• architecture
• abbey
• klaassen

[alexluna2002]

Im heading to florida in a few weeks so looking forward to get onboard jetblue once again, love their services, best airline in the country.

[elijah1110]

@albaniaismylife I think T5 is beautiful.

[albaniaismylife]

Ok I am not aiming to get anyone mad here

But two things They could of done

1. Put more Natural light by putting more glass in (Like Terminal 4)

2. Make sure its not going to look like the current DL Terminal in 20 years time

But I still like it

[JATO457]

@agent1180 same thing, it was the TV's that got me into jetBlue

[misterflyi]

Perfect new video for jetblue airlines promotion twa

[agent1180]

I'm a total Jetblue snob. Will only fly with a different airline if forced.

[warrenshaun22]

nice terminal but i thought JFK had 8 terminals?

[catsrule313]

lol ive been there. its nice. but the lines are really long. TWA's terminal looks like work's being done. the windows are cracked though. next trip is in 6 dayss:-D jetblues amazing.