Very well done video. The rebranding to me looks very good except the new logo which is awful. Is it a gas station? Is it a pharmacy? Bland, bland, bland. IHG has no sense in brand legacy. If the whole concept succeeds, it will not be because of the horrible mistake of the "H" logo. As a HI loyalist, the new logo says nothing to me and actually makes me question if I will be getting the HI experience and tradition I have become used to.
Very well done video. The rebranding to me looks very good except the new logo which is awful. Is it a gas station? Is it a pharmacy? Bland, bland, bland. IHG has no sense in brand legacy. If the whole concept succeeds, it will not be because of the horrible mistake of the "H" logo. As a HI loyalist, the new logo says nothing to me and actually makes me question if I will be getting the HI experience and tradition I have become used to.
WC3POchannel10A 2 years ago
Very nice video
rschahal5525 2 years ago