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Natural Capitalism: The Next Industrial Revolution

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Uploaded by on Dec 4, 2008

Amory Lovins is Chairman and Chief Scientist, Rocky Mountain Institute. Lovins is active in crafting policy around the world in the fields of energy, resource, environmental development, and security, chiefly in the private sector. Series: UC Berkeley Graduate Council Lectures [12/2008] [Public Affairs] [Show ID: 15123]

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LICENSE: Creative Commons (Attribution-Noncommercial-No Derivative Works).

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  • I've read the book "Natural Capitalism." It's really great. Every time I watch the news, or even big name economists on shows like Charlie Rose, I'm left banging my head against the wall. The model laid out in the book could save our economy and our environment at the same time, without resorting to a bloated government.

  • I figuered out how to kill capitalism!

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  • Many of the commentators on this video miss the speakers point. What is largely missing in today's view of capitalism are including the two components of natural resources and human resources. He then goes on to illustrate using examples of companies that are beginning to see the light and finding it to be profitable to consider the environment and human welfare. I like that he shows that the technology exists today to make automobiles 2-4 times as efficient than what we see on the market.

  • 1:21:30

    

  • 1:21:30 0:34:13 1:07:10 1:12:30 1:18:04 1:25:42

  • @riverlioness Well, that's the good side of capitalism...there is also a bad side sweetie!

  • Also the age of peak oil, shortages of food and homes and jobs, still fixed to the false claims that hard work and labour will bring these benifits to you, UNDER ANY CAPITLALIST SYSTEM. The scientific age that MACHINES produce more than humans, and NOT NEED even cheap labour by some multi nationals etc.FEW PEOPLE OPERATE 90% of human resources which are presently in Capitalist hands. Even China who use money. ONLY BY A CHANGE to MACHINES ending LABOUR & MONEY. Details,,

    venusprojectxLiverpool

  • Absolute BULLSHIT. Natural Capitalism has been promoted even in the early industrial ages.

    This will not work because while money and greed exists. Those who own the means of production will not

    PUT OFF SHORT TERM profits,and get in line for resources etc. The workers will still not recieve living wages.The SHORTAGE of money and mass debt, even in such an adulerated concept of CAPITALISM stuttering on, In illusions of enviromently freindly etc. The realitY is LABOUR AND MONEY are unbalanced.

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